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Director of Marketing & Communications

Wharton Center for Performing Arts at Michigan State Univ.

  • CATEGORY PR/Marketing
  • LOCATION East Lansing, MI
  • DATE AUGUST 07, 2018
  • JOB TYPE Full Time
  • POSITION LEVEL Senior (5+ yrs exp)
Wharton Center for Performing Arts is seeking an accomplished Director of Marketing & Communications to manage the overall marketing, public relations, communications, promotions and group sales functions as well as all in-house publications for Wharton Center presentations including the Broadway, Performing Arts, and Popular Concert series.

Wharton Center for Performing Arts is Michigan’s premiere performing arts presenter, presenting over 100 performances annually with an annual budget of $8-15 million. Wharton Center presents 5-7 weeks of Touring Broadway annually including extended runs, as well as over 20 performing arts engagements including the best of touring Classical Music, Jazz, Dance, World Music and Theatre. Wharton Center is committed to Arts Education and Community Outreach and created the Institute for Arts & Creativity in 2009 to further that mission. Wharton Center is the home of the Michigan State University’s College of Music and Department of Theatre as well as the Lansing Symphony Orchestra.

The Marketing & Communications Department is responsible for subscription, group and single ticket sales campaigns, advertising, audience development, forecasts, budget oversight, publications, communications, public relations, and social media. This position is responsible for the supervision of 4-6 salaried employees and some students/on-call personnel. The Director of Marketing & Communications assists the executive director in evaluating subscription and audience development techniques and develops policies for implementation of marketing strategies and provides a superior ability to collect, analyze, and act upon data (demographic, sales, and financial data as well as other metrics) to increase ticket sales.
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